Friday, 25 October 2019

HOW SOCIAL SCIENCES ADDRESS SOCIAL CHANGE

Social change is a term that is used to refer to a significant alteration in behavioral patterns and cultural norms which usually happens over time. With the use of the phrase “significant alteration,” the exact meaning is alterations or changes that result in deep, intense or great social consequences. Many social change examples stem from social movements that have inspired societal discontent which spurs them to bring about change. Social science, on the other hand, is the scientific study of human society and social relationships. Social change tends to come from either of two angles, random and unique factors or systematic factors, or a combination of both factors. Social sciences look into the causes, nature, and impacts of social change, and the influence that science has on society can do a lot of good, including ensuring that we have the most impact on society.
Anthropology can be described as the scientific study of humans and their behaviors in societies, whether in the past or present. Social anthropology has to deal with patterns of human behavior. Social change has a twofold relationship with anthropology, where one arm suggests that the long-time period of evolution of humans, be it biological or evolutionary, there exists immense evidence of the existence of social change. On the other hand, there are static views of culture and society that are caused by the microscopic time and space perspective of the systematic study of people and cultures. Change in this static view thus becomes abnormal and external, not caused by society. Anthropology and its association with social change look at the structure of society, how people in society interact as well as what happens when new elements are introduced into society (Dwyer & Minnegal 2010).
The functionalism theory in anthropology looks at the society, or the culture as an integrated whole or an interconnected ecosystem. From this viewpoint, individual institutions and customs cannot be looked at as isolated phenomena. Their full appreciation can only come in the context of the whole society and culture. They meet certain needs of the people in the society. Functionalists believe that the changes that a society goes through come from trying to meet the needs of a majority of its members adequately. The institution of marriage is one that has changed to meet the physical and psychological needs of the members of society to accept people of the same gender. The theory of cultural materialism also studies how change comes about in society, casting a spotlight on the physical materials and economic activities that are carried out within a given environment, assessing how ideas and ideologies are created. It can be an invention, like a new product or social pattern that affects and changes how members of society go about their daily lives (Dwyer & Minnegal 2010).
Social change looked at from the lens of psychology works as a connection between the changes in individual minds and social changes. Focus is put on how people in society think about each other as opposed to the group processes that allow for the spreading of concepts and attitudes. Social change looked at from the perspective of the Semantic Pointers theory looks at the full range of human thought through neural firings in the brain, which allows one to identify the full range of social interactions transmitting ideas beyond regular conversations and arguments. Non-verbal semantic pointers include singing or participating in religious rituals that fall under the category of collective activity. These pointers are also found in technologies like TV and Facebook. Because these pointers are inclusive of verbal and nonverbal communication, they provide a basis for the general communication theory of communication. This communication theory states that social changes come from the neural representations in people as well as exchanges between these people that interact with that is in their heads (Unkelbach 2013).
The general communication theory applied to social change in psychology suggests that social change results from a combination of communicative interactions that people have with one another, as well as their personal cognitive and emotional processes. This approach sees social change as a result of a multilevel dynamic that stems from social and mental mechanisms. These mental mechanisms include neural and molecular processes that make it possible for individuals to think. It starts as an idea, which is then validated with social changes in society. This suggests that social change starts with personal change, which births a commitment to having a community change in general. Social change causes increased awareness since there is more understanding because of the more information that society has. Because of this information, people can then make informed decisions, improve on civic participation that is attributable to the public having a change of attitude as a result of the social change (Unkelbach 2013).
Social change under sociological models tends to be characterized by changes in cultural symbols, behavioral rules, social organizations or the societal value systems. There have been analogies made between social change and the technological progress of the West, where structural functionalism was postulated as an approach to social change where certain institutions existed to determine social behavior. These institutions tend to be interrelated which means that a change in one institution would inevitably affect other institutions. According to McLeish (2013), there are theoretic schools that look into the different aspects of change, with the Marxist theory suggesting that when there are changes in the modes of production, there will be changes in the class systems, even causing the possibility of conflicts among the different classes. The Marxian theory of social change suggests that change is an inevitable, continuous process, and in this interpretation, a lot of importance is placed on the economic factor causing social change. According to the Marxian theory, if there is a change in the economy then there may be a change in the society, like a change in the production system. There is the conflict theory that looks into the very nature of a conflict to stir about change that promotes social integration. Under sociology, social change can emanate from sources that include contact with other societies, changes in the ecosystem, and changes in technology as well as demographic variables like population change (McLeish 2013).
Social sciences delve into human behavior and its impact on social and cultural aspects. Social changes happen more often than we think. The changes may be in small societies, like a church community, or large societies like entire countries, but all in all, change comes from random or unique factors like weather or some specific people who trigger this change. It also comes from systematic factors like availability of resources, stable governments or a diverse social organization of the society in question. Social sciences look into these and other factors, their impacts on society and the societal changes they trigger.







References
Dwyer, P., & Minnegal, M. 2010. Theorizing social change. The Journal of the Royal
Anthropological Institute, 16(3), 629-645. Retrieved from http://www.jstor.org/stable/40926126
Unkelbach, C. 2013. Social Psychology – Change and Consistency. Social Psychology, 44(1),
McLeish, J. 2013. The theory of social change. Routledge.




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